"Often there’s a misunderstanding of what creativity is and what science isn’t. But science is absolutely creative. In fact, I’d go as far as to argue that it’s a scientific mindset that makes brands truly successful."

Andi Davids

"...using metaphor in branding doesn’t have to mean writing a novel or an epic poem. In fact, it shouldn’t. A single metaphorical idea, woven through your language and visuals, is all it takes."

Paul Anderson

"With no fancy artwork or sophisticated, over-promising messages, those hidden yet highly popular brands...prioritize what truly matters while letting imperfections be part of their charm."

Maor Ofek