The strength of Twitter lies in its’ ability to cut through online clutter and, not only position itself as a new service, gain tremendous traction, PR and buzz value due to its radically refreshing nature. Each day we see more examples of how people are adapting to and evolving this medium.
So why then is there so much negativity about Twitter’s potential to create, develop and sustain a monetization model?
I believe that there are several viable monetization options available for Twitter to capitalize on the phenomenal buzz it has been creating. A few are obvious, others less so. Almost all have been discussed across the web but I wish to attempt is to look at monetization from a marketing perspective and (hopefully) predict what we may soon witness.