iOS 7 is coming out this fall and will change the behavior of how people design their brands’ apps. Brands will have to transform the user experience within the app, as well as the visual app logo. As Apple stands firm in their idea of simplicity, app developers and designers must keep these ideas in mind when positioning their brand in the fast changing market.
The question arises then, when do users realize great design? They realize it when they use it. Developing an app experience speaks on what a brand stands for, which must position brands in the correct view point when people interact with the app. Next, the brand’s app logo, in the future, can keep the perception of what they represent with a different look, and must keep in mind the design changes it will face on the iOS 7 platform.
How important should it be for a brand to redesign app experience and design based on the platform it is being used on – in this case iOS 7?
Your brand should realize and act upon a change way before the innovation diffusion bell curve gets to its peak. Just like a consumer, your brand should be an early adapter of the new technology and how your audience interacts with both. YouTube is ahead of the curve when it comes to getting prepared for the simplistic look that iOS 7 is bringing. Their upgraded user experience with their new updated app logo and user friendly video accessibility puts them in a position to act upon when their brand speaks.
Top Simple App Designs That Look Great on iOS 7
Any.Do by Any.Do Team
Clear by Realmac Software
VSco Cam by Visual Supply Co
Mailbox by Dropbox
Pocket by Read It Later
Dots, a Game About Connecting by Betaworks One
Feedly by DevHD
DataMan Next by XVision