“People can get their art fix in many different ways these days.”
Chief Communications Officer of the Museum of Modern Art (MoMA) in New York, Kim Mitchell, knows how to call a competitive challenge by its name.
MoMA’s category is rapidly changing: many new players are entering the stage, digital platforms are re-defining where and when art is being experienced, and everyone is fighting for a micro-moment in people’s attention.
So, what to do?
In this new monthly interview series, we ask CMOs and CEOs five simple questions. Their answers shed some (insider) light on how they’ve tackled their biggest growth challenges, head on.
Download the first ‘Don’t Panic!’ interview with MoMA’s Kim Mitchell here, learn some key lessons from one of the world’s boldest brand – and read why it is healthy to have ideas that make you nervous.