Alison Cressey
Alison Cressey is a commercially focused senior leader and consultant with extensive international experience in integrated global marketing and brand strategy. She has worked extensively at senior levels with European agencies, and in-house with leading international brands. She was Group Marketing Director at Warner Bros on films such as Harry Potter and The Matrix, and TV products including Friends and The West Wing. Alison was General Manager Europe for Lucas Arts and General Manager Europe for Activision games marketing business and is a Council Member of the Gerson Lehrman Group. She is passionate about digital and online marketing, having developed this area for some of the world’s largest brands.
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.
Got itWe noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: