Allison O’Keefe Wright

As President of Open Mind Strategy, Allison consults major brands on positioning, product development, and marketing. Allison has received global recognition for her youth expertise. She authored the book D_Code 5, an investigation of leading-edge youth culture around the globe, and ran research and planning divisions at both MTV and EMI (Capitol) Music, where young consumers, passion, and fandom were focal points of many research endeavors. She is now increasing her focus on the next wave of youth consumers, Gen Z, and has worked with brands like iHeart, ESPN, and MTV in cultivating a deeper understanding of this generation. Allison has a unique ability to humanize data and believes a sense of humor is often the key ingredient in drawing truth from consumers and inspiring clients and partners to delight in new insight and understanding.