Dilyana Dobrinova

Dilyana is a soul-digger of people, brands, and nature. She is the Managing Partner of “the other half” – an independent consultancy that operates as a brand lab and strategy plug-in for companies that want to turn their brand into a business driver. Previously, she was Strategy Lead at Publicis Groupe. Dilyana believes in the brands’ power to shape societies which is why she serves as City Lead for Trendwatching’s initiative Business of Purpose. She has helped both global companies like OLX Group, Pernod Ricard, Mr. Bricolage, Lidl, and A1, and starting companies in their brand development.