Fernando Arendar

Fernando Arendar has more than 15 years of experience in branding with a focus on packaging. He specializes in FMCG/CPG brands and has led projects for almost every retail category. He has worked for legacy and global brands such as Unilever, Kimberly Clark, Nestlé, PepsiCo, ABInBev, Clorox, and Danone. With extensive experience working with private label brands, he has developed more than 600 products for their shelves. His specialty is consumer behavior and its relationship to brands and packaging, drawing on studies and research in neuroscience, evolutionary and cognitive psychology, and behavioral science. He currently consults with companies around the world, providing them with tools to create and evolve their brand strategy based on insights from the latest studies in cognitive consumer psychology.