Melanie Shreffler

Melanie Shreffler is Editor-in-Chief of Ypulse, the leading authority on youth. Before turning her attention to consumer behavior and marketing, she studied both science and literature at The Ohio State University. These days, Melanie is immersed in the world of youth culture, studying trends in technology, media, fashion, and more. She regularly serves as an expert source on the Millennial generation for publications including The New York Times, the Los Angeles Times, USA Today, and a variety of industry publications. She lives, works, and finds adventure in New York, NY.