Sophie Maxwell

Sophie sees how the world is changing and feeds this rich knowledge into everything we do at Pearlfisher. She leads a highly creative team who paint a complete picture of the future for us, informing and inspiring us in the most imaginative ways and creating the foundation that is essential to design. With a fashion industry background and degree in fashion from Central St Martins, Sophie takes insight to a whole new level using her visual expertise to bring together global culture, design aesthetics and brand language. Over the past ten years, she has helped shape the visual expression of both niche and multinational brands and loves to take the stage to share her perspectives on how brands can embrace change and create the future.