Willem Haen

With a background in industrial design engineering, Willem first built agency experience in design management with Sieger Design, Germany, before obtaining his Master’s degree at the University of Art and Design Helsinki. Since then, he’s honed his branding and innovation talents through clever communication, creation, and brand management – in practical and strategic capacities – notably with the Finnish electronics and consumer goods companies Nokia, Genelec, and Amphion. After his move to Switzerland, Willem has been a key driver of conversation around brand at Frontify as the Brand Engagement Lead. Connected to his current role as International Brand Manager at Hamilton Medical, he persists in cultivating thought leadership through building relationships with global brands, exploring industry trends, and pursuing ongoing education around the topic.