Masterclasses
The Art and Science of Sound for Your Brand
What are the brand imperative, practical execution, and market validation of a strategic sonic branding project? Join us for an open discussion between a professor, a brand expert, an agency leader, and a market researcher on both the quantifiable and qualifiable science behind a coherent sonic brand.
Attend a visionary and scientific conversation, expertly analyzing:
- The quantifiable and qualifiable science behind a coherent sonic brand;
- The scientific logic behind having a strong sonic identity;
- How to ensure a sonic brand has the best chance of succeeding;
- and more
“Brands seek to engage with people’s emotions, to have a place in their subconscious. Simply having a place is one thing, but what’s the shape of the place in the realm of the subconscious and emotions? You form that through a coherent narrative – and sound has to fit that.” – Sean Gogarty
Explore the promising realm of music and sounds, the market’s level of understanding and demand for sonic branding, the impact of sound/music compared to other sensory media, and more.
A sound panel:
- Daniel Müllensiefen, co-director of the MSc in Music, Mind, and Brain @ Goldsmiths University of London;
- Sean Gogarty, former global divisional CEO @ Unilever;
- Roscoe Williamson, creative strategy director & partner @ MassiveMusic;
- David Courtier-Dutton, CEO and founder @ SoundOut;
- Moderated by: Flavia Barbat, editor-in-chief @ Brandingmag.
Here’s a sneak peek of what our guests had to say:
Dive into the art and science of sonic branding and learn how you can make the most out of it.
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