Brand Co-Creation

Brandingmag is delighted to introduce a new monthly feature in which industry leaders discuss key branding issues and opportunities: The Branding Roundtable. This month’s topic is the much bandied about, but not always understood, concept of brand co-creation. Chuck Kent, our moderator, interviewed Scott Davis, Chief Growth Officer at Prophet, Dominik Prinz, Director, Strategy at Interbrand and Jorge Aguilar, Executive Director of Brand Strategy at Landor.