Challenges and Opportunities for 2015

Trend reports, posts and lists – in branding or anything else – are almost as popular at year’s end as having too many drinks at a holiday party. So rather than a trends report per se, we have tapped into our rapidly growing body of global experts contributing to The Branding Roundtable, asking one leader from each of the branding firms represented to respond to three simple, but telling, questions:

1. What do you see as the greatest opportunity in branding for 2015?

2. What is the biggest challenge in branding for the coming year?

3. Which branding buzzword would you like to see banished from our professional lexicon in the next 12 months?