Financial Branding

The Great Recession shook financial brands to the core. Or was it that shaky financial brands weren’t too big not to fail their promises, and shook all of us into a recession? With recovery (or relapse) at various stages worldwide, it’s a good time to look at what the demands of financial branding are, how they’re different from branding in other categories and what brands, and their agencies, need to know and do to succeed going forward.