Branding Roundtable 34
Thought Leadership as Brand Building
Summary
The term “thought leadership” is, quite possibly, one of the most overused and misunderstood terms in business. It is often seen simply as a tool for corporate or personal public relations, or as an upscale adjunct to content marketing. But for all the mania to be a TED speaker or HuffPo columnist, there has been little serious discussion about the strategic and tactical brand impact of thought leadership and thought leaders.
back to library
We're doing a bit of soul-searching to better know our readers and improve your experience. Please take this 2-min survey and you might just WIN the first edition of our new eBook series: State of the Brand!
Use the Bm | Bn switcher in the top-left corner to seamlessly switch between our Brandingmag and Branding.News websites.
Got itWe noticed you're using an ad blocker. Totally understandable, but our ads are minimal, always relevant, and a great help for supporting our ongoing efforts to narrate a quality discussion around branding.
Please consider disabling your ad blocker or sign up/sign in before diving into our exclusive insights: